By 阿拉爱上海
Barcelona and KONAMI agreed to extend their partnership for several seasons. This means that the Japanese video games and toys multinational company will continue to be the global partner and official video game partner of Barcelona football club. Through this cooperation, the two sides expect to raise the connection between football and the digital entertainment world to a new level.
KONAMI will have the opportunity to get in touch with Barcelona’s senior lineup, take a series of actions to collect materials for its successful game production, and establish a collaborative relationship with Barcelona legendary stars, they will become the first-class image ambassadors of the agreement.
The agreement includes brand promotion on the stadium, museum and club media during the match day. KONAMI will also appear on the club’s social networks, including promotion eFootball™The contents of the series, as well as activities and lottery specially designed for Culers community.
The renewal marks the long-term cooperation commitment between Barcelona football club and KONAMI. The cooperation between the two sides began in 2016. Now, with the consolidation of cooperation with leading enterprises in the game industry and the digital entertainment industry, the cooperation between the two sides will go further.
Juli Guiu, vice president of marketing department of FC Barcelona, made a speech:
“We are very happy to renew the agreement with KONAMI. Over the years, the company has been showing its commitment to Barcelona football club. KONAMI is a benchmark enterprise in the field of video games. It will help us establish new synergy with young audiences and continue to explore the possibilities in the field of digital entertainment, which is a key area for our brand to expand in the next few years.
Statement by Naoki Morita, European president of KONAMI: Dr.Morita:
“It is exciting to announce the extension of such a successful cooperative relationship. Barcelona football club is one of the real giants in world soccer field. We are honored that they are eFootball now and in the next few years.™Part of the series. We will continue to develop our products to bring the best experience to users.