By 阿拉爱上海
Live broadcast, August 10 -the euro-League Cup in the 2023-24 season may not be so profitable for Liverpool. Even if Klopp’s team goes all the way to the final in next May, the club may only get a bonus income of about 35 million pounds. Liverpool CEO Billy Hogan talked about the team’s new season.
Hogan: “Obviously, from the perspective of revenue, this will make a difference, and we must operate accordingly. Our goal is to operate the club sustainably. When you lose your income in the Champions League, you must respond accordingly. We have already done it.”
It is not only the lack of Champions League this season that makes some fans feel depressed, but also the slow progress of new aid this summer, especially against the background of a large number of players leaving, which also makes many people feel dissatisfied. Another part of the club’s business plan is to turn Anfield into a year-round Stadium. Singer Taylor Swift will hold three concerts in the stadium in next June, and more artists will join in the summer.
“Swift can be said to be the most outstanding artist in the world now. She has a natural power, so it is very exciting. We can also choose to hold other sports, but we must protect the competition venues, so we will focus on football in the near future. Last summer, we replaced the pitch turf with a hybrid carpet, which gave us more time to operate the activity in the summer, because the turf didn’t take long to grow again. We have obtained the permission to hold up to six non-football matches every year, and we are striving for more opportunities.”
Earlier this year, Liverpool cooperated with Nike and LeBlanc James to launch special fashion and footwear collections. The Los Angeles Lakers basketball star has more than 0.2 billion fans on Instagram and Twitter/X. He is a minority shareholder of Fenway. Liverpool has strengthened ties with one of the world’s most famous athletes, opening the door for them to explore new markets.
Hogan: “at any time, you can put the two iconic sports names Liverpool and James together, which will be a successful combination. Of course, we have seen this in our recent cooperation. This is good for both of us. Some people may not be supporters of Liverpool, but they may be fans of James and vice versa.”
(eagle)